“Check out the latest edit of our promo video and let me know if you have any comments. It is a large file so I uploaded it to Dropbox here – the password is Vide0Test1. Also, to make life a little easier, you can put all of your comments in this Google Doc. In case you want to compare, the link to the previous version is here (same password). I didn’t have time to change the intro music yet, but most of the prior comments have been addressed. A handful of other comments (copied below) contradicted each other; my suggestion is that we set aside 45 minutes later this week to review as a team.”
Until recently, emails like these were the state of the art when it came to collaborating on video creation. In addition to the “real” work of actually producing video, video creators logged countless hours uploading files, drafting email updates, aggregating and acting on feedback. Wash, rinse, repeat. Again and again.
Enter Frame.io, which founder Emery Wells humbly calls “better collaboration tools for the video and creative industry.”
Today, we are proud to announce our investment in Frame.io (you can see Emery’s post here, and additional coverage here.) Simply put, the Frame.io story was uniquely compelling, and being a part of this journey was an easy decision. A few reasons why:
- A founding team who deeply understands their customers: Emery likes to call himself a “full stack video creator”; he and his co-founder, John, previously started a successful video studio, producing over 100 digital shorts for Saturday Night Live, Super Bowl spots, and much more. The immediate product-market fit is an obvious reflection of someone who has felt the pain.
- The power of collaboration: We have seen how software that allows enterprises to collaborate and connect more efficiently [than email] can grow in an exponential way. Slack, Github, InVision, and others have demonstrated the power of a user driven model in terms of usage, viral growth and ultimately economics.
- Consumerization of enterprise software: In addition to defining and owning what is essentially a new category, Emery and team have built software that is beautiful, functional, intuitive, and performant. Frame.io is simple and accessible, enabling individual creators to get started immediately, while also providing a deep feature set suited to the needs of extremely large teams.
- Powerful, sustained tailwinds for video: In nearly every facet, video is growing in importance and will penetrate every corner of the market. The number of individuals that will collaborate on video production is increasing relentlessly: from producers of TV and film, to next-generation media companies, to businesses small and large seeking to articulate their value proposition, and beyond. The rise of video driven platforms like Youtube, Facebook, & Snapchat only underscore the trend. This is a massive market today and will only grow in the coming years.
For all of these reasons and more, we are excited to be a part of what Emery, John, and the Frame.io team are building.