I am excited to announce one of our latest investments, BioDigital. BioDigital is one of several investments we have made at the intersection of healthcare and technology. I laid out our rationale at a high level here.
BioDigital is based in NYC and has built a powerful platform around 3D visualization and immersion of the human body. Our short hand for BioDigital is “Google Earth for the human body”. Their team sits at the intersection of 3D / CAD software, web technologies (HTML5/WebGL), human anatomy and physiology, bio mechanics and high scale back end infrastructure. A rich, deep, powerful service made simply available via APIs. If you want a wicked engineering challenge, apply here.
The team has been working on complex 3D human modeling for the last several years, but with the introduction of WebGL and HTML5, saw a profound opportunity to instantiate all of their models into a Web based platform called the Human. In the brief period of time since launch, the company has surpassed over 1 million registrants. Even more exciting to us was the breath of use cases for the product. Frank Sculli, founder and CEO, details some of them here.
There will be a number of ways to access the Human. Their web, mobile and tablet apps will appeal to the millions of consumers interested in learning what’s inside our body and how it works. Consumer health sites will be able to easily use our widgets to offer much richer representations of health conditions that afflict us. Search engines can embed physiology and conditions directly into rich snippets. Content publishers can enrich the learning experiences for students across the globe. Doctor offices and hospitals can use the Human as their front end UI, with patient records mapped to the Human’s ontology. And more exciting are the ways we cannot think of via our APIs.
In addition, we also can’t predict the ways in which individual consumers will add to the platform People will be able to append all sorts of information into the Human to improve it in a Wikipedia like model – MRIs, content, interactions, etc. People will also be able to personalize the human to the things they care about and share them out to the people they love or groups they interact with. It will be exciting to see how people engage with an experience that was never possible before.
We believe this will be a transformative project and we are at the very beginning. We are delighted to partner with Frank Sculli, John Qualter, Aaron Oliker and the entire BioDigital team! Frank’s announcement on the BioDigital blog is here.