Congrats, Bluecore!

Bluecore

Since it’s the season to be thankful, I wanted to congratulate the team from Bluecore!  Today, the company announced a fresh $21 million Series B round of funding.  It is a testament to the 180 brands they’ve launched and the $200MM++ in ROI delivered in two short years.  It is also another plug for the rapidly growing SaaS community in NYC.

I originally met the Bluecore founders while serving as a TechStars mentor when they were called TriggerMail.  It was a classic example of a very focused product, clear ROI, and sharp tip of the spear, which several of our portfolio companies were the first to adopt.  Co-founders Fayez Mohamood and Mahmoud Arram built an extremely elegant initial product that required no integrations with off the charts performance. As I dug a bit deeper, it became clear this platform was an entirely new infrastructure to support real time personalization and automation in commerce.  We’ve just scratched the surface.

I’ve also been very impressed with the culture that Fayez and Mahmoud have built at Bluecore. With 64 team members, Bluecore is the largest startup in the Lower East Side of NYC. And, with their office in an old speakeasy, I must say it’s one of the coolest startup workspaces I’ve seen in NYC. It’s an amazing place to work, and, of course, they’re hiring!

We’re excited to be joined in this journey by Georgian Partners, who we got to know at Shopify.  This of course is just the beginning, but I think there’s a lot to stay tuned for!

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