Fearing the iPhone Push

With Apple’s 3.0 version of the iPhone quickly approaching, one of the most widely anticipated features is the “Push” functionality.  This allows developers to send alerts, notifications, and other communications to the phone without the application actively being run. 

While one can see the obvious utility in the feature, the part of me that manages my email inbox is dreading the feature.  I am not as bad (or efficient, you pick the term) as those who manage to a “zero inbox“, but I do try and make an effort to have no unread emails every few days.  With this new Push feature, I’m envisioning throngs of app developers desirous of keeping me engaged with their app sending daily, hourly, and minutely notificifations.  I’m imagining paging across the screens in my iPhone and seeing 40+ apps each claiming I have 30+ new notifications.  And I’m thinking the Email manager in me will start to feel very behind….

So what will happen?  I’d bet the following:

  1. I will find exceptional utility from the few apps that I use regularly that provide me with notifications, and will try to stay as current as possible with them.  The Push feature will enhance my productivity.
  2. I will no longer feel comfortable looking at screen after screen of apps I barely recognize indicating I have a bunch of missed messages.  I will start deleting apps that I currently dont use but keep on my phone in the background. 
  3. I would bet my reaction will not be dissimilar to others, and notification “spam” will eventually hit a tipping point.  Apple will step in to regulate the push feature.  They will ensure all notifications are explicitly opt-in and customizable, not simply by virtue of agreeing to download the app.

All of the above is with the caveat that I dont have the details for how Apple will make the feature available to developers.  But I’m hoping I don’t have a new stack of attention draining activities to manage….

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3 thoughts on “Fearing the iPhone Push

  1. Suneet says:

    I’m assuming folks will be able to turn on or turn off notifications based on interest. This should be no different than opt-in/opt-out settings for email while registering anywhere else on the web (issues everyone on the web were legally forced to address 8 years ago). Thoughts on that, Amish? Keep us posted with what you find out.

    • ajnyc says:

      I’m hoping the same thing. Every app company seem to be planning to exploit the feature. We’ll see soon!

  2. Raji says:

    So far so good. The only app I have making use of the “push” function is AP Mobile which sends me breaking news alerts on occasion.

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