Practical Tips from FirstMark Capital’s Online Marketing Summit

Posted on October 7, 2009. Filed under: Events, Start Up | Tags: , , , , , , |

I did a post a few days ago around the high level themes from our Online Marketing Summit called “Stop Selling, Start Giving”.  There were enough very practical tactics that emerged from the event that I thought I would share some below.
SEO: 

The best time to think about SEO is when building a new site.  When [...]

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Stop Selling, Start Giving

Posted on October 1, 2009. Filed under: Events, Start Up | Tags: , , |

FirstMark Capital yesterday hosted an Online Marketing Summit for our portfolio companies and friends in the community.  The goal was to bring together the latest thinking across a variety of functions (SEO, SEM, Email, Community, Social, Automation, and others) and to improve the overall fluency of our companies regardless of their field.  If I were to summarize [...]

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Marketing is the New Sales

Posted on July 23, 2009. Filed under: Start Up | Tags: , , , , , , , |

Many have written about the rise of highly capital efficient companies, the growth of SaaS, the penetration of technology into the SMB community, and the new requirement to deliver value to customers at the time of purchase.   Each of these strategies has radically altered the sales process.  No longer are armies of sales people sitting [...]

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