Practical Tips from FirstMark Capital’s Online Marketing Summit

Posted on October 7, 2009. Filed under: Events, Start Up | Tags: , , , , , , |

I did a post a few days ago around the high level themes from our Online Marketing Summit called “Stop Selling, Start Giving”.  There were enough very practical tactics that emerged from the event that I thought I would share some below.
SEO: 

The best time to think about SEO is when building a new site.  When [...]

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AlwaysOn Panel: “Big Media’s Digital Strategies: Where do Private Companies Fit?”

Posted on February 10, 2009. Filed under: Events | Tags: , , , , |

I moderated a panel this past week at the AlwaysOn OnMedia conference in NYC.  It was an opportunity to get behind what the “big media” folks are thinking in this economy, and how they interact with startups.  The panelists were Jessica Schell, SVP, NBC Universal; Walker Jacobs, SVP at Turner Digital; Vivek Shah, Group President Digital, [...]

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Advertising in 2009

Posted on November 6, 2008. Filed under: Events, Industry Themes | Tags: , , , , , , , , , |

As many of you know, Ad-Tech is in NYC this week.  It’s a great conference that brings together some of the leading traditional and digital thinkers to explore the latest topics affecting the industry.  The timing of this Ad-Tech was particularly interesting given the broader market environment. 
I had the pleasure of being on a panel [...]

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